Discover how EZTarget can help you find your target audience
EZTarget Segmentation Technology is built on 4 pillars:
RESEARCH
We use market data, Research Institutes such as the ComScore and IBOPE/Nielsen, and information from the actual partner sites for determining demographic profiles, traffic origin, navigational aspects, multiple and single user access.
PROFILE
Information supplied by the partners sites with password secure areas that make it possible to give targeted advertising that concurs with the registered profile.
TECHNOLOGY
EZTarget manages the segmentation of your audience through a platform developed to interpret each partner's socio-demographic, geographical and behavioural characteristics.
CONTENT
Inventory of the site contents
Partners with characteristics of interest to users
OPTIONS FOR REACHING A TARGET AUDIENCE
- Content categories
- Sports, Entertainment, Lifestyle and News
- Demographic profile
- Gender, age, income, purchasing power
- Region
- Country, State, City, area code
- Tech profile
- Browser, operating system, smartphone model
- Consumer habits
- Web Surfing Habits
